MARKET515

Market515 is a one-day conference for Central Iowa marketing professionals put on by Catch Des Moines. Attendees will hear from industry leaders about new marketing trends, strategies and tips. With two keynote speakers, breakout sessions and a networking happy hour, Central Iowa marketers won't want to miss out!

Tuesday, April 18  |  8 a.m. - 4:30 p.m.
FFA Enrichment Center
1055 SW Prairie Trail Parkway, Ankeny, IA
 

REGISTER NOW

On-site registration will be available day of. Accepted forms of payment are credit card, company or corporate check. Cash and personal checks will not be accepted.

 

Schedule:

8 - 9 a.m. Breakfast/Registration
9 - 9:15 a.m. Welcome
9:15 - 10 a.m. Keynote 1
10 - 10:20 a.m. Break
10:20 - 11:05 a.m. Breakout Session 1
11:15 - Noon Breakout Session 2
Noon - 1 p.m. Lunch
1 - 1:15 p.m. Working Break
1:15 - 2 p.m. Keynote 2
2 - 2:15 p.m. Break
2:15 - 3 p.m. Breakout Session 3
3 - 4:30 p.m. Networking Happy Hour
 

Topics:

Keynote 1 - "The Story Behind the P"
Speaker: Beth Brady [Bio]
Synopsis: Join Beth Brady as she walks you thru Principal’s global rebranding story and explains why branding is so important to us and why it was time for a change.
 
Keynote 2 - "Telling Your Story: Making Social Media Work For Your Brand"
Speaker: Katie Patterson [Bio]
Synopsis: Social media can be an incredible opportunities for brands but also a daunting task for organizations that don't have the time to dedicate to its constant needs. Katie Patterson, CEO and founder of Happy Medium, will break down the best practices within the industry that her award-winning team helps implement for clients every day, from knowing where your audience is to going live on Facebook.
 
Breakout Session - "Connecting with Customers Through Online Video "
Speaker: Dave Miglin [Bio]
Synopsis: Simple tips for making engaging videos and ensuring they are seen. When 90% of surveyed consumers* tell you that including video near the product or service you are trying to sell is helpful and can increase conversions by 80% or more, you better take that data seriously. Most businesses understand that online video needs to be a significant part of their current and future marketing strategy, yet many struggle to create engaging video content. However, creating professional videos are not as difficult as you may believe.  This break-out session will share a few tips to successfully and affordably produce quality online videos that drive traffic and conversions. Plus, we will share information with you that can decrease the threat from online robots (“bots”) that burn through your marketing dollars, but do not provide quality leads. *Insivia 2016
 
Breakout Session - "How to Create Content That Your Audience & Search Engines Love"
Speaker: Drew Harden [Bio]
Synopsis: The brands that are experiencing the greatest success online have a strong content strategy. This session will teach you how to create, curate and use content to get more eyes on your organization's website, enhance search engine optimization, boost social media efforts and drive leads.
Attendees will leave with:
1. Ways to immediately begin enhancing the effectiveness of blog articles, web pages and online videos
2. Guidance on how to make website content much more attractive to search engines
3. Advice on how to better reach audiences via social media
 
Breakout Session - "Why Brand Matters"
Speaker: Mallary McKinney [Bio]
Synopsis: Today’s consumers aren’t buying products. They’re buying brands. Why? Because people today align with brands to help define themselves and reflect their purpose to the rest of the world. Sound big? It is. It’s also what fuels Mallary. With more than a decade of experience creating buzz and building love for companies like Target and UnityPoint Health, Mallary knows the secret sauce for stealing the hearts of consumers while delivering bottom line results.
 

 

Thank you to our sponsors:

Gateway Market logo

Crystal Clear

Iowa Beverage Systems Logo

FFA Enrichment Center