What We Do

Our mission is to increase visitors to Greater Des Moines by serving as the sales and marketing engine for the 14 communities we represent. We do that by booking conventions and events that fill our venues, hotels, and restaurants and marketing the region’s attractions to leisure travelers looking for a drivable getaway. And while visitors are our focus, locals love us too, using our events calendar and social media accounts to stay in the know about all the cool places to go! 

Destination Strategic Plan

Catch Des Moines engaged global professional services firm Jones Lang LaSalle (JLL) in the creation of a three-year Destination Strategic Plan that will help guide tourism growth in the Greater Des Moines region from 2023-2026.

This plan identified areas that – with proper leverage and investment – would “move the needle” and encourage more overnight visitors to the region. The goal of the process was to drive stakeholder and community collaboration to craft a single vision and a roadmap to increase leisure and group travel and enhance the visitor experience. See the Catch Des Moines Destination Strategic Plan below or CLICK HERE to view.

Catch Des Moines Destination Strategic Plan