The Greater Des Moines Convention and Visitors Bureau has just launched a new integrated marketing campaign encouraging visitors to catch Des Moines this winter. The success of a summertime campaign—including a summer hotel occupancy three-year high in 2013—paved the way to expand efforts into the winter season. The new winter campaign specifically targets women 25-54, with secondary demographics including baby boomers and young professionals.
The campaign will be promoted in more than 350,000 copies of the Omaha World-Herald, as well as via geo-targeted online banner ads, throughout the month of November. In Eastern Iowa, the campaign continues with radio, digital billboards and geo-targeted online banner ads throughout November and December.
“Winter visitors want shopping, arts, entertainment and abundant things to do,” said Greg Edwards, President and CEO of the Greater Des Moines Convention and Visitors Bureau. “Des Moines has all that and more. The campaign promotes Greater Des Moines as the ideal winter getaway destination to visitors that are a quick drive from here.”
The winter campaign is made possible by the support of the following Marketing Partners:
· Prairie Meadows
· Des Moines Performing Arts
· Science Center of Iowa & Blank IMAX Dome Theater
· Lambert & Ewers Smoke Meats
· Market Day Iowa
· Iowa Diecast Toys
· Sterling Hotel & Suites
A special winter microsite sponsored by Valley West Mall can be found at catchdesmoines.com/winter. The site encourages visitors to enter to win a Winter Getaway to Greater Des Moines valued at more than $1,250.