For the first time, the GDMCVB expanded cooperative advertising reach to include Southern Minnesota/Northern Iowa and digital billboards. This has allowed additional Co-op Partners to become involved with the program.
The ads run throughout the summer in the following markets:
- Omaha/Council Bluffs –April-May 2012
- TV/Radio/Digital Billboards – April 16-May 27
- Print insert – Sunday, May 20
- Central Iowa – June-July 2012
- TV/Radio/Digital Billboards – June 18-July 22
- Southern Minnesota and Northern Iowa (including entire state line of counties across Northern Iowa and Southern MN – includes towns such as Mankato and Rochester) – June-July 2012
- TV/Radio/Digital Billboards – June 18-July 22
- Eastern Iowa (Cedar Rapids, Waterloo, Cedar Falls, Iowa City, Quad Cities and Dubuque) – July-August 2012
- Print inserts – May 20, 2012 in Waterloo and Cedar Falls; May 23, 2012 in Iowa City
- TV/Digital Billboards – July 16-August 12, 2012
- Radio – July 23-August 5, 2012
Funding of the Summer Ad Campaign is primarily provided by the GDMCVB which reinvests hotel/motel tax revenues into marketing and advertising initiatives to market Greater Des Moines as a destination. The advertising campaign is able to extend into more markets and for longer periods of time due to the strong support of the following Co-op Ad Partners: Prairie Meadows, Homemakers, Iowa Speedway, Valley West Mall, Des Moines Park and Recreation, Science Center of Iowa, Blank Park Zoo and Adventureland Inn.
To preview the television ads that are airing in Omaha, Council Bluffs and Western Iowa, go to http://www.youtube.com/playlist?list=PL4D89F9A080D7F9E5&feature=view_all. Additional ads featuring other co-op partners will be posted on this link in June.
The ads were created by GDMCVB’s new advertising agency, Trilix, with production by Applied Art.