The community is invited to learn about digital marketing trends, maximizing ROI and hear from local media. The Greater Des Moines Convention and Visitors Bureau’s Marketing and Media Panel event will be held on Thursday, May 9 from 8:30 a.m. – Noon at Blank Park Zoo.
The
Marketing and Media Panel event, sponsored by Spindustry Digital, will include
the following:
Schedule
of Events
Registration: 8 – 8:30 a.m.
Welcome: 8:30 – 8:45 a.m.
Digital Marketing: Is ROI the only
concern? 8:45 a.m. – 11:10 a.m.
Marketing program success has been rooted in
return on investment calculations. Is that your only benchmark?
What about being seen as creative and innovative? Do you value brand
building? Are you monitoring digital marketing in the same way as
traditional marketing?
Join Spindustry Digital for a workshop on the
five stages of developing a marketing plan that illustrates ROI is larger than
a dollar amount.
Media Panel
Discussion: 11:10 a.m. – Noon
Hear from local media on pitching stories and
get your questions answered!
·
Moderator: Lauren Burt -
Manager of Corporate Communications, Meredith Corporation
·
Lynn Hicks -
Executive Business Editor, Des Moines Register
·
Lynn Melling -
Anchor & Reporter, WHO-TV Channel 13 News at 9 on Fox 17
·
Patrick Bell -
Anchor & Reporter, KCCI NewsChannel 8
· Scott Allen - Brand Manager, Des Moines Radio Group
This event is FREE to all Greater Des Moines Convention and Visitors Bureau Marketing Partners. Non-Partner tickets are $25 for the general public and $15 for students. All attendees should RSVP to Jan Meyers at jan@catchdesmoines.com or (515) 699-3442.
For more
information, visit catchdesmoines.com.