The community is invited to learn about digital marketing trends, maximizing ROI and hear from local media. The Greater Des Moines Convention and Visitors Bureau’s Marketing and Media Panel event will be held on Thursday, May 9 from 8:30 a.m. – Noon at Blank Park Zoo.

The Marketing and Media Panel event, sponsored by Spindustry Digital, will include the following:

Schedule of Events

Registration: 8 – 8:30 a.m.

Welcome: 8:30 – 8:45 a.m.

Digital Marketing:  Is ROI the only concern? 8:45 a.m. – 11:10 a.m.

Marketing program success has been rooted in return on investment calculations.  Is that your only benchmark?  What about being seen as creative and innovative?  Do you value brand building?  Are you monitoring digital marketing in the same way as traditional marketing?

Join Spindustry Digital for a workshop on the five stages of developing a marketing plan that illustrates ROI is larger than a dollar amount.   

Media Panel Discussion: 11:10 a.m. – Noon

Hear from local media on pitching stories and get your questions answered! 

·       Moderator: Lauren Burt - Manager of Corporate Communications, Meredith Corporation

·       Lynn Hicks - Executive Business Editor, Des Moines Register

·       Lynn Melling - Anchor & Reporter, WHO-TV Channel 13 News at 9 on Fox 17

·       Patrick Bell - Anchor & Reporter, KCCI NewsChannel 8

·       Scott Allen - Brand Manager, Des Moines Radio Group


This event is FREE to all Greater Des Moines Convention and Visitors Bureau Marketing Partners. Non-Partner tickets are $25 for the general public and $15 for students. All attendees should RSVP to Jan Meyers at or (515) 699-3442.

For more information, visit