The community is invited to learn about digital marketing and social media trends next week. The Greater Des Moines Convention and Visitors Bureau hosts the Digital Marketing and Social Media Workshop presented by Register Media on Wednesday, October 30 from 8 a.m. – Noon at Hy-Vee Hall at the Iowa Events Center.
SCHEDULE OF EVENTS
Registration: 8 – 8:30 a.m.
Welcome & Keynote: 8:30 – 9:30 a.m.
Changing Consumer Behavior in the Digital Landscape/ZMOT
Speakers Brock Konrad and Morgan Meyer have presented Google products at 50+ workshops, to 2,000 participants, in over 50 Iowa counties for Google’s Get American Businesses Online campaign.
Break: 9:30 – 9:40 a.m.
Session One: 9:40 – 10:40 a.m.
Choice of Three Session Topics
Break: 10:40 – 10:50 a.m.
Session Two: 10:50 – 11:50 a.m.
Choice of Three Session Topics
Session Topics:
Paid Search/Search Engine Optimization
Brandwyn Coleman, G/O Digital – A Gannett Company
Definition, applications, best practices and analytics
Facebook Advertising
Ashley Danielson and Katie McDermott, Trilix Advertising Agency
Harnessing the largest social media site for your benefit
Digital Display
Nicole Burford and Shane Morris, Register Media
Increasing awareness, use of networks, premium sites, retargeting, rich ad units and analytics
This event is FREE to all Greater Des Moines Convention and Visitors Bureau Marketing Partners. Tickets are $25 for the general public and $15 for students.
All attendees should register at catchdesmoines.com/digital.