The community is invited to learn about digital marketing and social media trends next week. The Greater Des Moines Convention and Visitors Bureau hosts the Digital Marketing and Social Media Workshop presented by Register Media on Wednesday, October 30 from 8 a.m. – Noon at Hy-Vee Hall at the Iowa Events Center.



Registration: 8 – 8:30 a.m.

Welcome & Keynote: 8:30 – 9:30 a.m.

Changing Consumer Behavior in the Digital Landscape/ZMOT

Speakers Brock Konrad and Morgan Meyer have presented Google products at 50+ workshops, to 2,000 participants, in over 50 Iowa counties for Google’s Get American Businesses Online campaign.

Break: 9:30 – 9:40 a.m.

Session One: 9:40 – 10:40 a.m.

Choice of Three Session Topics

Break: 10:40 – 10:50 a.m.

Session Two: 10:50 – 11:50 a.m.

Choice of Three Session Topics


Session Topics:

Paid Search/Search Engine Optimization

Brandwyn Coleman, G/O Digital – A Gannett Company

Definition, applications, best practices and analytics

Facebook Advertising

Ashley Danielson and Katie McDermott, Trilix Advertising Agency

Harnessing the largest social media site for your benefit

Digital Display

Nicole Burford and Shane Morris, Register Media

Increasing awareness, use of networks, premium sites, retargeting, rich ad units and analytics


This event is FREE to all Greater Des Moines Convention and Visitors Bureau Marketing Partners. Tickets are $25 for the general public and $15 for students.


All attendees should register at