DES MOINES, IA – The Greater Des Moines Convention and Visitors Bureau is prepped to launch a major co-op advertising campaign promoting arts and culture beginning Monday, March 16 across three markets—Kansas City, Minneapolis and Chicago. The campaign is in conjunction with the Catch Des Moines Culture initiative launched in March 2014. For the first time, the advertising will include elements in the New York Times.
"We're excited to take this campaign to a regional level across the Midwest," says Greg Edwards, President and CEO of the Greater Des Moines Convention and Visitors Bureau and Des Moines Area Sports Commission. "Catch Des Moines Culture was created to expose visitors to the amazing arts and culture scene in Greater Des Moines. This advertising campaign is specifically designed to leverage that message in a surprising way and to paint our city as a stellar destination for arts and culture enthusiasts."
The campaign will target upscale, affluent individuals including young professionals, social moms and baby boomers and will feature high-profile advertising in the following mediums:
• New York Times - Kansas City, Minneapolis & Chicago
• Kansas City Star Newspaper
• KC Studio Magazine
• NPR Radio – Kansas City
• Pandora Radio – Kansas City
• Digital Online Ads – Kansas City, Minneapolis & Chicago
• Facebook Ads – Kansas City, Minneapolis & Chicago
The campaign is made possible, in part, by the support of the following advertising partners: Des Moines Art Center, Des Moines Performing Arts, Des Moines Metro Opera, Des Moines Social Club, 80/35 Music Festival.
Examples of the ads can be found via the following link:
For more information, visit catchdesmoinesculture.com.