The Power of Brand Storytelling

  • 1600 Jordan Creek Pkwy | West Des Moines, IA 50266
  • Presented By: American Advertising Federation of Des Moines
  • Dates: March 28, 2019
  • Location: Des Moines Golf and Country Club
  • Phone: (515) 778-1231
  • Start/End Time: 11:30 AM to 1:00 PM
  • Price: $25 for AAF Members; $40 for Non-Members
  • Overview

    Jen Smith from T3 Agency: UPS Wishes Delivered - Hosted by AAF of Des Moines
    A discussion with Jen Smith, Creative Director at T3, about the production and distribution of the UPS Wishes Delivered campaign, a powerful storytelling campaign where deserving people all over the world are surprised with a life-changing wish.


    Jen started her career in Cincinnati, Ohio as a copywriter working on a variety of household names – from Pringles to Bounty, Charmin and Puffs. From there, she stepped into a leadership role as ACD over brands including Folgers, Smucker’s, Jif, Pillsbury Baking and Dunkin’ Donuts. In 2015, Jen expanded her portfolio when she moved to Austin, Texas to lead creative teams on Capital One Spark, UPS, Rite Aid and Exelon. When she’s not at work, she enjoys spending time with her husband and fur baby, writing for fun (gasp!) and traveling as much as possible.