Tramar Dillard, also known as Flo Rida, first found local success rapping with a group called the Groundhoggz. At 18, he became the hype man for Fresh Kid Ice from 2 Live Crew and worked with DeVante Swing and Poe Boy Entertainment.
In December 20, 2006, Flo Rida inked a deal with Atlantic Records and in 2009 started his own management company, Strong Arm and later launched a record label, IMG. Flo Rida has won multiple awards including People's Choice, Teen Choice and an International Dance Music Award. Popular hits include: "Low," "My House," "GDFR," "Whistle," "Right Round" and "Club Can't Handle Me." In December 2016, Flo Rida released his single "Cake" which serves as the lead single from his upcoming album.