Cinch World’s Toughest Rodeo

  • Overview

    GET READY TO RODEO DES MOINES… the Cinch World’s Toughest Rodeo returns to Wells Fargo Arena on January 10 & 11, 2020.  It’s a MUST GO SHOW and we truly are bigger and better than ever.  Fans can expect the absolute best of the best in cowboy and animal athletes competing to not only be the “TOUGHEST in the WORLD” sanctioned by the Professional Rodeo Cowboys Association. 

    In addition, this action-packed event will select qualifier cowboys to ride in the “million dollar” American rodeo in Dallas, as well as the ultimate opportunity to compete at the NATIONAL FINALS RODEO in Las Vegas, NV for the WORLD CHAMPION title! There’s a lot at stake for the cowboys and they are “in it to win it”. We are proud to be PRORODEO!

    Tickets available at Wells Fargo Arena ticket office, online at, by phone at 844-55-HYVEE or any Des Moines area or Ames locations.