Offer valid 1 per group, per day (max. 4 people); not valid with…
VICE PRESIDENT OF MARKETING
The Vice President of Marketing is a member of the leadership team and reports to the President and CEO of the organization. He/she is responsible for the development of the Catch Des Moines marketing strategies, providing direction and oversight for the overall brand positioning, messaging and marketing tactics to fulfill our mission. The VP of Marketing is responsible for managing and maximizing ROI through strategic revenue generation opportunities to enable the organization to reinvest dollars to promote Greater Des Moines as an attractive visitor destination. The VP of Marketing will lead all aspects of marketing tactics, including media relations, PR efforts, advertising, integrated marketing, social media, digital and content strategy, partnerships and advocacy programs.
ESSENTIAL DUTIES AND RESPONSIBLITIES
- Develops and implements annual marketing plan and budget which includes strategies for branding, advertising, eCommerce initiatives, website/mobile development, public relations, media relations, publications, social media, special events, partnership initiatives, and program design.
- Fosters and maintains relationships with local, regional and national media outlets and community partners to position Catch Des Moines as an attractive visitor destination.
- Directs staffing, training and planning for the Marketing Department.
Five plus years of tenured experience in Strategic Marketing Management, Project Management, Destination Marketing and/or Communications experience (industry experience a plus).
Comprehensive experience with, and demonstrated success in, dynamic team leadership.
Track record of innovation and success in tourism, digital marketing and content, creative, editorial, advertising, promotions and/or sales, ideally in a relevant industry segment.
Experience in leveraging emerging trends/technology, crafting effective digital strategies and architecting an engaging user experience online and within social media platforms.
Ability to create innovative strategies, partnerships and programs beyond existing models.
Strong interpersonal skills, presence and ability to effectively build strong productive relationships both internally and externally.
Excellent verbal and written communications skill, with emphasis on presentation and strategic planning skills.
Proven ability to lead, engage and collaborate with individuals across various disciplines, cultures and backgrounds to achieve shared goals, in a team environment.
If this could be a great opportunity to extend your professional reach, please respond though the SearchWide website or email your resume to the following SearchWide Executive:
Airport Volunteers are an integral part of how the Greater Des Moines Convention and Visitors Bureau is able to accomplish its mission of continually reaching out to visitors, promoting Des Moines as an attractive, vibrant and affordable destination and having a positive impact on our community. Volunteers have the opportunity to greet visitors arriving to and departing from the city, as well as answer questions they may have about where to eat, where to stay and what to do while they are in Des Moines. Volunteers man an information kiosk in the public waiting area of the terminal making them easily accessible and welcoming to all. Basic training is provided, as well as other tools to make it easy to promote the city. We are looking for people willing to take on a four-hour time slot each week or act as fill-ins for other volunteers when needed.
Greater Des Moines Convention & Visitors Bureau
400 Locust, Suite 265
Des Moines, IA 50309