Des Moines Spotlight

Marketing & Media Panel

Catch new marketing ideas. Creative PR tactics.
Media secrets. Mark your calendar and plan to join us! 

WHEN: Thursday, May 14; From 8 a.m. - Noon
WHERE: Holiday Inn Airport & Conference Center                 
               6111 Fleur Drive, Des Moines
      Marketing Partners - Free
      Meeting/Sports Planners - Free
      General public - $25
      Students - $10


8 - 8:30 - Registration
8:30 - 8:45 - Welcome
8:45 - 10:10 - Taking a Project from Start to Finish
Catch a well-managed and even better executed project. Whether the project is big or small, catch important keys to success. Learn how to get started. Create a marketing plan. Secure sponsors and media support. Keep the project on track. Maximize your chances for success.
• 8:45 - 9:15 - Keynote Speaker
   Emily Abbas; VP Chief of Staff, Bankers Trust
• 9:20 - 9:45 - Breakout Sessions Round 1
   Pitching Your Idea & Getting Sponsors On-Board
   • Susan Hatten; Sr. Consultant, Strategic Partnerships, Holmes Murphy
   Media Training: "You Got the Interview, Now What?"    
   • Wixted & Company

   Creating a Marketing Plan
   • Holly Baumgartel & Kari Stone; Admiria

   Keep Your Team Motivated & Your Project on Track
   • The Meyvn Group
• 9:45 - 10:10 - Breakout Sessions Round 2
10:10 - 10:25 - Break
10:30 - Noon -
         Catch the Media's Attention: Leveraging the Iowa Caucus
Want to showcase your business, organization or event when Greater Des Moinesand Iowa are on an international and national scene during the upcoming 2016 IowaCaucus? Political and media experts will help you catch the inside-scoop on what themedia are looking for. What they hear. What we can learn. How to get yourorganization or business covered.
• 10:30 - 11:15 - Caucus Hospitality & Messaging Panel
    • Moderator: Tiffany Tauscheck; Vice President of Marketing &               Development, Greater Des Moines Convention & Visitors Bureau
    • Moderator: Joseph Jones; Senior Vice President, Government
       Relations and Public Policy, The Greater Des Moines Partnership
    • Shawna Lode; Iowa Tourism Manager, Iowa Economic
      Development Authority
    • Shannon Cofield; Senior Counsel for Strategic Partnerships,
      Drake University
    • Annah Backstrom; Politics Content Strategist, Des Moines Register  
• 11:15 - Noon - Political Reporters Media Panel
   • Moderator: Tim Albrecht; Director, Redwave Digital
   • Kathie Obradovich; Political Columnist, The Des Moines Register
   • Dave Price; Political Expert and Weekend Anhor, WHO TV
   • Ryan Smith; Reporter, KCCI
   • O. Kay Henderson, News Director, Radio Iowa/Learfield



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Contact Jannae Lane at 
or (515) 699-3463.



The Parent Organization of the Des Moines Area Sports Commission
400 Locust Street, Suite 265, Des Moines, IA 50309-2350 (800) 451-2625
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